What are the companies of the future? When thinking about what companies will shape what our future looks like, many of our minds understandably jump to technology. Many successful new companies are seeking to make our lives easier by making use of new technology in some way. With our busy lives and long commutes, consumers are looking to spend the free time they have as efficiently as possible. Why spend time after work grocery shopping when you can have the food delivered to your door? Companies like Netflix, Deliveroo, and AirBnB have changed the way that we live our everyday lives enormously. The way we think about entertainment, travelling, and food was vastly different even just 10 years ago.
Some of the fastest growing companies in Europe of this moment are Blue Motor Finance, Deliveroo, Taxify, Solectric, and Psioxus Therapeutics. This is according to to the FT 1000 (Financial Times). These companies range from technology and finance to food delivery. The inclusion of Deliveroo in this list is of course no surprise. Consumer demand for fast and easy access to consumables is evident. This is again something that we experience daily. Deliveroo riders are regularly seen around the city of Rotterdam and most students are definitely no stranger to food delivery.
Another growing market in the Netherlands also had to do with food delivery. It’s the grocery delivery market. Most people have probably noticed the increasing number of Picnic cars driving around the city. Picnic is in fact the fastest growing business in the Netherlands according the Erasmus University Rotterdam, who included the company in their list of 250 fastest growing companies. Second on this list is actually Takeaway.com, still growing faster than Deliveroo in the Netherlands.
Moving on to streaming services. Netflix is of course popular all around the world. However, the company faces constant competition from cable companies that often also offer streaming as part of TV packages. Also, other internet streaming services are of course available. For example, in the Netherlands, we have Videoland, which can cater to a more specific local demand. On the other hand, Netflix also partially adapts to local preferences by, for example, offering some Dutch shows and movies in the Netherlands. Either way, Netflix is probably not too worried about such small players.
What could threaten the streaming service is the appearance of Apple TV+, with enough money to put into creating their own content just as Netflix does. However, Apple will likely focus on making different, perhaps more family friendly content than Netflix. All in all, it is too early to tell what will happen with Apple TV+. It’s also important to note that Netflix is already used to facing plenty of competition from other large companies in the US. Other players in the market include Hulu, HBO, and Amazon. Moreover, streaming services have more to worry about than just other streaming services. Essentially, they are competing for consumers’ free time. So, companies like Youtube as well as game developers should definitely be taken into account.
There is a trend to be seen where consumers demand convenience in many different forms. This could be the delivery of meals and groceries or the ability to watch their a large variety of shows at the time of their choosing. New companies will likely try to compete in these markets as well as find new ways to make daily life easier for everyone.
Written by Hazel Alberts